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Brian Burke says Phil Kessel trade was product of ticket price fatigue
(2018-05-19, 07:24 PM)lewis94 Wrote: What a terrible reason for setting the franchise back years. Any GM who makes major moves based on the fans should not be in the NHL.

Money can be more important than winning...
The truth may be puzzling.  It may not be consonant with what we desperately want to be true. But our preferences do not determine what's true. Sagan
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Winning makes you more money... Leafs print money in the playoffs.

Short sighted moves to add marketable talent but which hurts your odds at the playoffs longterm might help you financially for about a year. Overall though, focusing on building a stable competitive team with a long-term focus addresses both financial and on-ice success.
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